ABOUT THE BRAND
MAKING THIS LOOK GOOD!
Welcome to The Pew Lifestyle, where practicality meets funky 70s/80s-inspired flair. We’re all about making training fun, gear honest, and the shooting life stylish. Born from a love of action and a passion for precision, we’ve built a community that’s as dedicated to training smart as it is to having a blast while doing it.
Our mission is simple: provide top-tier training content, brutally honest gear reviews, and next-level products that keep you sharp, prepared, and looking good. Whether you’re hitting the range, testing out the latest gear, or just showing off your 2A style, The Pew Lifestyle is here to keep things real, relevant, and a little retro.
At the heart of everything we do is a love for the craft, a respect for precision, and the desire to make training enjoyable for everyone—whether you're a pro or just starting out. So grab your gear, dial in your sights, and join us as we train hard, laugh harder, and live The Pew Lifestyle every day.
Train Smart, Suck Less, and look damn good doing it.
OUR STORY
The Pew Lifestyle was born from a passion for sharp training, precision, and a love for all things fun and funky. Founded by Jack Shepard, a Marine Corps veteran with over a decade of military experience and product design chops, our mission is all about making firearms training accessible, effective, and a blast while you’re at it.
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Jack’s obsession with cool gear and apparel goes way back. His passion for training sparked during his eight years as a Marine Corps Counterintelligence Specialist. After his service, he dove into industrial design, crafting innovative products in the action-sports and fitness world for pros who push the limits.
At The Pew Lifestyle, we blend precision with a retro, 70s/80s-inspired vibe. Jack’s vision? To make training fun, approachable, and just a little funky. Whether you’re a seasoned shooter or just starting out, we’ve got you covered to train smart, gear up, and live the shooting life with a smile.
Because in the end, it’s not just about hitting the target—it’s about loving the journey and looking good while you do it.
